DR. MARIA ELENA FIGUEROA
John Hopkins University
United States of America
Dr. Maria Elena Figueroa coauthored the book chapter "Communication for Participatory
Development" that provides technical guidance for the design and
evaluation of community level program interventions.
She also coauthored
the peer reviewed CCP (Center for Communication Programs) publication Social, Cultural and Behavioral
Correlates of Household Water Treatment and Storage, a comprehensive
review of behavioral issues related to water treatment in the developing
Dr. Maria Elena Figueroa is Assistant Scientist in the Department of Health,
Behavior and Society at the Johns Hopkins Bloomberg School of Public Health (JHSPH) where
She lectures on Health Communication and Behavior Change.
She is the Director of the Research and Evaluation Division of the Center for Communication Programs (CCP) at the JHSPH.
And she also serves as Director of the Global Program on Water and Hygiene at the CCP providing technical expertise in this area to the Center’s programs, to the JHU Global Water Initiative, and to the larger community working on water, sanitation and hygiene.
She is also providing technical assistance on research related to face washing and environmental hygiene for CCP programs on trachoma prevention. She is also overseeing the evaluation of HIV prevention programs in Mozambique and in South Africa.Over the past 15 years,
Dr. Figueroa has contributed to the field of applied communication for behavior change on health and development through research conducted in numerous countries including Ghana, Guatemala, Haiti, Honduras, Indonesia, Mexico, Mozambique, Nicaragua, Pakistan, Peru, and most recently South Africa.
Dr. Figueroa’s work has been focused on the understanding of the multi level factors that affect health behavior. Within CCP she has pioneered the use of innovative approaches for formative research, monitoring and evaluation of health communication programs such as the use of projective techniques for the understanding of the normative environment regarding HIV/AIDS behavior in Mozambique, and the use of participatory visual approaches to understand water, hygiene and sanitation practices in Indonesia.
She has also contributed to the development of frameworks for the evaluation of mass media and community level interventions and to the advancement of appropriate methodologies for the evaluation of communication programs, including the use of econometric techniques in regression analysis.